I'm sure most businesses want to cut expenses and increase profits and even more so for many startups and small businesses. With this in mind, one of the first things to go is graphic design and marketing. Plus with so many website and logo templates available to choose from, anyone might think, “Why should I pay a design professional when I can do it myself?” Or corners are cut on graphic design by using a low-priced online service when they first start their companies. Although this may be cost effective, it's really "fool's gold". Going the cheap route on your branding and marketing will cost you more in the long-run as far as how potential clients perceive you and ultimately paying twice to have the same work done again.
Let's say you're having car trouble, would you hire a painter or perhaps a doctor to fix your car? I'm just about certain you wouldn't. You would hire a mechanic to resolve your car problems, so why should it be any different with your business marketing. There are a lot of things to worry about when you are starting or running your business, so working with a professional graphic designer is not usually included in the initial budget. If you want to look like a professional and credible business in a professional way you defiantly want to hire a professionally qualified graphic designer with knowledge of how to engage your target audience.
Ok look, I know you're probably still wrestling with the decision and contemplating if it's a good investment. Trust me it's absolutely worth every penny. I'm a designer and I have had plenty of clients who've seen their business grow once they had a polished professional look with a strategy to guide their business decisions.
If you are not sure if you should make the investment in a professional graphic designer, here are 3 reasons why you should.
1. Professional outcome
Developing a brand is serious business and much more than than a logo and a few graphics. A professional designer will listen to your mission and goals and develop a creative solution and strategy that conveys your message to the desired target audience.
One important thing that gets forgotten about in the process is the different file types needed and which to use for printing, web and any other purpose. A design professional will send you the proper files you need for your logo and any other visuals and even give guidance on printing.
This will take your brand to a whole new level and give your potential clients the confidence they need to choose your product or services.
2. Save time
Knowing nothing about plumbing i tried to fix a leak under my kitchen sink. Having no clue to what I was doing it to me hours to try and fix. Once I called the plumber my father-in-law recommended, the issue was fixed in a matter of 30 minutes. When you are working on a design by yourself you face a learning curve that eats away at your time.
I'm sure, as a business owner, you have enough on your plate already. Since time is money, do you really need to spend time trying to come up with a logo, brochure or PowerPoint templates? A graphic designer can come up with a design or format a marketing document in a quarter of the time it will take you to do it yourself.
3. No more stress
Developing a brand or rebranding is stressful enough as it is but compound that with running a business and you would want to pull out your hair. The planning and process as a whole can be a lot to deal with. Working with a professional designer, will alleviate that stress. That stress will be replaced by excitement to see the finished result of your ideas and the collaborative process. With an understanding of color, typography, and trends, partnering with a designer can be exactly whats needed. Remember, whether it's Oreos or Lays potato chips, two are always better than one.
Bottom line is you can't get champagne with beer money. Good design can be expensive, but bad design can be even more costly. A well planned and executed brand and web design is an investment that could propel your business to new heights. Besides, this is an exciting time for you and having the support of a professional will be incredibly helpful and make the whole experience of starting your business a lot easier.